iRetailCoiRetailCo is a young, ambitious company, belonging to AMIDT group, created in August 2017 at the initiative of the Owner, Alireza Moghaddam.

IRetailCo is focused on selecting, implementing and developing the most adapted international brands on the Iranian and Middle East markets.

Based in London, Tehran and Dubai, IRETAILCO is driven by passion for retail that inspires every aspect of the corporate life and structured expansion. Their mission statement is to bring the best products to customers by maintaining a custom-tailored service and a fair price.

A strong collection of brands and retail concepts will integrate into local shopping malls and high streets to provide a truly qualitative and international shopping experience. Through carefully selected projects we redefine and enjoy improving the quality of retail on our markets, striving to bring a total new experience for our customers. Projects and Brands are selected with utmost care and attention to detail in terms of:

    - best quality/price ratio on the market

    - perfect adaptation to our customers' profile

    - innovative concepts

    - new international brands for the market

Our breadth of knowledge, our unique understanding of customer, retail and landlord needs, and our ability to deliver integrated development plans at pace, enables us to differentiate our offer from the rest of the market and become the preferred partner of choice.

We believe in a spirit of trust, co-operation and best practice are the keys to build long-lasting, professional and mutually profitable business alliances.




French Menswear Brand created in 1902. High Quality suits for men with a twist of Casual styles to be matched with.

What is the essential quality of a suit? A perfect cut, the line. The Brand’s tailors create the three piece suits and the 100 pieces that go into a jacket. They have an eye for how a jacket hangs, a feel for the quality of the fabric. At Devred 1902, the customer must find the clothes that are best for him. Devred 1902 is for the busy city-dweller, who appreciates a perfectly customized brand at affordable prices. With our online services, customers can reserve items for two days in our stores, free of charge; have clothes delivered anywhere; and soon will be able to personalize items, with embroidered initials, for example.

Collection: Our visual identity reflects their know-how, elegance and accessibility. Every statement is an act of creation, a reference to a culture and elegance typically French. Their photographic signature captures the emotions that reveal every guy’s personality and individual story. Devred celebrates both: elegance of mind and elegance of style.

  • A brand with a humanist vision that values the men who shape the world.
  • A brand whose purpose is to help every man express his singularity.
  • A brand who thinks the beauty of a man also lies in the choices he makes.
  • A brand for men who make their dreams come true.


Children wear: OKAIDI / OBAIBI

French Brands created in 1996. Leaders in Europe for children wear. High Quality clothing for babies from 0 to 14 years old.

OKAIDI: A universal brand which respects the identity of each and every child. Respect each child, their tastes and their identity. Fulfilling this promise has made Okaïdi a leading brand in over 60 countries. Okaïdi offers creative and innovative collections so that each child can wear their own style with the latest trends.

Enter the Okaïdi world for children and discover the best quality and fun products to perfectly fill in the needs for girls’ and boys’ wardrobe from 2 to 14 years. From dresses to trousers, to accessories and footwear, coats and jeans: all clothing needs and trends are followed by Okaïdi with originality and modernity, without forgetting the comfort to play or go to school! Playful details, colorful, romantic, elegant looks and ideas, relaxation and comfort for all children.

OBAIBI: A brand overflowing with tender loving care. Creating collections with a resolutely modern look and feel has led to Obaïbi becoming the brand exclusively designed for the wants and needs of tiny tots.

Future or young mothers, the universe of Obaïbi was thought for you and your baby: bodysuits, dresses, pants, sweaters easy to put on and with soft and comfortable materials. From tender to bright, vibrating colors for all the items to envelop your baby. All items have been designed to contribute growing up in joy. Come to our stores to discover all the products designed for babies from 0 to 12 months.



Shoes and Accessories:  Mellow Yellow


Mellow Yellow’s shoes, inspired by Parisian style are the cutting-edge of fashion. Bubbly and colorful, they are constantly being redesigned to make them accessible and wearable whenever, wherever and however you want.f

Mellow Yellow’s conquest of the fashion press is absolute and the brand enjoys a special place in all the fashion magazines. It’s rare not to come across Mellow Yellow while skimming through Elle, Grazia or Glamour.

Mellow Yellow’s effervescent yet sophisticated identity is brought to life by the creative studio in Paris’s 1st arrondissement, the beating heart of fashion. Here, different sources of inspiration intersect, from the sixties to the latest fashion week, from the British look to the French New Wave. The brand thrives on influences that are both varied and relevant and that change with the seasons to best capture the mood of the times. This is what gives the collections their character of enlightened modernity, alongside the inimitable style that is Mellow Yellow’s hallmark. The brand has extended its range of products to include bags, belts and scarves with the same pop-inspired look that has made its shoes such a success. It regularly invites designers such as Jean-Charles de Castelbajac to create buzz-generating capsule collections.

The average Mellow Yellow customer is the Parisian woman exuding that enviable style all the fashion magazines strive to decipher. Those women who are normally so demanding and difficult to win over. Nowadays, it’s a challenge to find a single one who doesn’t have a pair of Mellow Yellows in her wardrobe. From glittery ankle boots to patent leather derbies, reinterpreted loafers and pump shoes with alluring curve, each of them has found the perfect pair for both day wear and evenings.

In fact, the ideal shoedrobe is now within reach of fashion lovers everywhere because another advantage of this fantastic footwear is its very reasonable price. The Mellow Yellow fan often falls victim to that sweet vice - collecting shoes! She can been seen changing them several time a day to strut down the catwalk of her daily life in her many favorite Mellow Yellows. All over the world, there she is, sporting the famous poppy, preppy Mellow Yellow style with its fanciful twist!




Okaidi & Obaidi

1 Berkeley Street,
Mayfair, London W1J 8DJ
Tel: +44 20 7016 9010
Tel: +44 20 7483 9091

DUBAI Al Wasl Road, Villa No. 1183B,
P.O.Box 113768, Villa No, 1183B,
Tel: + 97143488603
Tel: + 97143488604